Reference story Brillux GmbH & Co. KG

The Brillux app by d.velop subsidiary d.velop mobile services (formerly opwoco) combines colour shades, textures, products, locations, news, and even direct ordering for business customers.

• Easy ordering of products by business customers
• Search through hundreds of thousands of colour shades via the app
• E-learning and practical tips for Brillux partners

 

 

One App for Everyone: Brillux Relies on a Unified Solution for All Its Users

As a family-owned company with, among other things, four production sites in Germany and a sales network comprising over 190 branches across Europe, Brillux has been a reliable partner for businesses in the fields of craftsmanship, architecture and planning, housing, trade, and industry — for more than 130 years. As a full-range supplier and direct distributor, Brillux offers comprehensive services in the paint and coatings sector.

Brillux wanted an app that connects all areas and consolidates information for its various target groups — and makes it easily accessible. The goal was to create a useful tool for end users, business partners, and employees alike.

The Brillux App as a Solution for Diverse User Groups

The app serves, on the one hand, end users as a practical companion on the go, offering information on colour shades, products, branch locations, and the latest company news. On the other hand, business partners can easily place orders directly through the app. The Brillux app is a native solution developed for both iOS and Android, available for smartphones and tablets. To ensure positive acceptance and intuitive usability from the outset, user testing was conducted with potential end users to identify issues as early as possible. In addition, the app was adapted to match Brillux’s corporate design.

Added Value of the Brillux App

Savings on printing costs, Up-to-date documents available at all times, Intuitive support in finding the right colour shade, Optimisation of the ordering process, including through the following features:

• Display of brochures, product sheets or videos of Brillux products
• Easy product ordering for business customers
• Search through hundreds of thousands of colour shades via the app
• Identify colour shades using a colour scanner (via Bluetooth)
• Code scanner for EAN and QR codes, as well as AR markers for additional information on Brillux products
• E-learning and practical tips for Brillux partners
• Information on locations and the latest news
• App content available in multiple languages