Content Services – Definition, Features and Benefits

Published October 19, 2023

Dominik Schiller Inbound Marketing Manager d.velop AG

content services

In the modern business world, companies face a mountain of documents and complex content. In these challenges, the term “content services” is becoming highly relevant. But what does it mean, and why is this concept so important? 

Content service platforms are transforming the utilization of enterprise content management (ECM) systems, streamlining content centralization for businesses. A recent study by Forrester Consulting highlights the significance of content services in digital transformation, with nearly three-quarters of German decision-makers assigning it a high priority.

What are content services?

Content Services represents the development of the Enterprise Content Management concept. This innovative idea revolves around creating an enterprise-wide platform that effectively fulfills one or multiple objectives related to the utilization of content.

  • Regulatory compliance and risk management 
  • Preservation and dissemination of business knowledge
  • Cost and process efficiency
  • Innovation and new ways of working

Definition

Content services encompass a range of services and microservices, available either as an integrated product suite or standalone applications. Designed to harness various content types, these services cater to diverse audiences and support multiple use cases throughout an organization.

Seamless coordination of content among stakeholders, including users, systems, and applications, is best achieved through a well-coordinated set of services.

Content Services Platform

As companies struggle with the complexities of document management in an increasingly digitized landscape, Content Services Platforms emerge as key solutions. These platforms empower organizations to effectively manage, edit, and share content. With flexibility in content delivery and customization options, they cater to unique organizational needs. By centralizing content management, these platforms encourage collaborative content planning and editing. Content Services Platforms represent a progressive evolution of existing ECM solutions, providing cutting-edge capabilities for the modern business environment.

Commonly, content services platforms offer an array of services, such as document and records management, data capture and indexing, categorization, workflow management, version control, and analytics.

The advantages are evident, making users’ lives easier, enhancing customer value, and reducing company costs. While these systems are complex, a brief training period is essential. Involving users from the beginning and addressing change apprehension promptly are crucial steps for successful implementation.

Digital document management explained 💻

Features of Content Services Platforms

Content Services Platforms operate on a cloud-based, flexible framework, making them accessible from any location and easily scalable to accommodate varying workloads.

They are aim to be valuable across all organizational domains, supporting a wide range of digital content and formats. From traditional documents, reports, scanned images, and spreadsheets to diverse file types like images, audio, and video formats, these platforms ensure seamless integration. Additionally, they allow for the inclusion of essential repositories from other systems within the company.

Diverse tools are purposefully designed to enhance productivity and collaboration. These tools streamline content capture, categorization, search, editing, sharing, and management, empowering seamless work processes. Content services embrace the advantages of cloud technology, ensuring a dynamic and efficient user experience.

They can be personalized for  the needs of both the company and individual employees.  This way, each employee is supported in the execution of their daily tasks.

Artificial intelligence and machine learning use AI-powered classification, recognition, and prediction to automate manual processes and increase overall productivity.

What is the difference between content services and enterprise content management (ECM)?

ECM systems and content services share some similarities, providing functions for content storage, organization, and distribution within an organization. However, ECM systems store business documents in a shared repository and were initially founded on a client/server paradigm, while content services platforms store and manage content within a cloud ecosystem.

ECM systems are purposefully crafted as standalone solutions, acting as a centralized repository for all content. Content Services, on the other hand, follow a distinct approach. While data can still be stored locally, Content Services Platforms can seamlessly connect to various information sources across the enterprise without requiring migration. Moreover, these platforms offer document-related functionalities, including scanning modules, OCR services for automatic text recognition, and rendition services from the cloud.

This approach empowers users with the convenience of accessing content from a centralized hub. Whether it’s from an existing enterprise content management system or data from an old accounting software, users gain access to a central location where information from the entire company can be both retrieved and stored.

Advantages

Content services enable organizations to harness the complete value of content and data. Gone are the days of keeping content in separate and challenging-to-reach repositories. These services play a pivotal role in fostering company-wide connectivity among people, processes, and content, both internally and with customers, suppliers, and other business partners.

Content Services Platforms offer a dynamic way to deliver the right content to the right person at the right moment. Users can conveniently access the content they require directly from the application they are using, all thanks to personalized workspaces tailored to their needs.

Nearly all large enterprises have content spread across various repositories. Content services platforms take a different approach by not trying to identify, capture, and centralize this content. Instead, the content remains where it’s created while being efficiently managed and readily accessible. This approach enhances control over all enterprise content and simplifies analytics processes.

Content Services facilitate the migration of content management to the cloud. These web-based services offer diverse functions that are easy to implement and scalable to meet evolving needs. Moreover, content service platforms foster seamless integration of new content services into existing systems, whether cloud-based or on-premises.

The d.velop platform evolves with your requirements

d.velop’s Content Services Platform Redefines Document Management and Streamlines Business Processes with Ease. Recently Recognized as a “Visionary” by Gartner in the Magic Quadrant for Content Services Platforms.

Matching your services is just a click away

In the simplest case, the suitable software or the missing function  are only a few clicks away, namely in the d.velop store. Via the d.velop store, apps can also be added by further software providers from the d.velop network and  the d.velop app builders. These additional services are already aligned with the d.velop core software.

The following six services are particularly popular among d.velop customers: